If you have been focusing on internet marketing of your
website, I’m sure you would be aware of Google Analytics. It’s a tool to help
you track the traffic coming to your website and analyze your visitors and also
from geo-locations.
While analyzing traffic sources and visits, you might have
come across various data list with ‘not set’ and ‘not provided’. These are the
terms been used by Google Analytics when Google is not able to track the visit
coming from which keyword or exposing that information is not in Google’s
policy.
Google Analytics in SEO Strategy what does ‘not set’ means
in Google Analytics?
“Not set” appears in the traffic sources section of Google
Analytics and it means that the visitor did not enter your website through a
keyword; they came from a referral site. This referral can be from your ad
campaigns running on Google Adwords or others.
What does “not provided” mean in Google Analytics?
“Not provided,” also appears in the traffic sources section.
“Not provided” means that the person who visited your website was logged into
Google at the time of their search or their visit. And since, Google’s new
privacy policy do not let expose privacy / private information, such keywords
do not get tracked. So you won’t get to know the keywords by which you got the
visitor on your website.
For any marketing agency, to promote your website, tracking
keywords and source of visits is very important. This is also required to track
results of their efforts and plan for their further SEO Strategy. Although,
this information is not available but other co-related information like bounce
rate, average time on website etc are still there to help.
Also, Google has extra features to use utm_source,
utm_medium & utm_campaign to be used in your email marketing, ad marketing,
referral and partner etc program to help you track the visitors and know where they
are coming from.
If you have any questions about the jargon in Google
Analytics, or using Google Analytics in general, feel free to contact Kenovate
Solutions at www.kenovate.com or +91-11-42141242.
For more detail visit: - http://content.kenovate.com/google-analytics-jargon-not-set-not-provided.html
About Kenovate Solutions
Kenovate Solutions is India ’s
one of the best SEO services company, based in New Delhi , India .
Established in 2003, we are a complete Internet marketing solutions provider
for consultation and implementation of your entire web promotion strategy. This
includes basics of website development or re-designing your website, to Search
Engine Optimization, to Social Media Optimization to developing online
applications to web products to engage your prospects & customers. At
Kenovate, we are here to help you take advantage of our experience and team of
experts to achieve the maximum visibility on the internet.