. Search Engine Optimization (SEO) involves the careful optimization of your web site to effectively and reliably enlarge the web site visibility in the major search engines such as Google, Yahoo, Alta-Vista, Bing and many others. The higher a Web site ranks in the results of a web search, the greater the likelihood that that site will be visited by a web site user searching for goods, services or information linking to your site. The upper a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
• Meta Tags
• Navigational links
• Rich Content
Meta Tags:
Meta Tags are significant for your website's overall visibility. Countless search engines understand them from your site when you submit it to them .Major meta tags that you can use:
Meta Title
The only resource mode that is now in use is "document" This is the simply tag that you require to place in for your indexing purposes.
Meta Description
Depending on the search engine, this will be displayed next to with the title of your page in an index. "content" may possibly be a word, sentence or even paragraph to tell your page but it needs to be keyword rich. Keep this rationally short, concise and to the point.
Meta Keyword
Prefer whatever keywords you think are appropriate, separated by commas. After content, keywords are necessary.
Navigational links:
Set these at the right or at the bottom, but not on the left, of the page. When the search engines "convert" your site, they interpreat from the top left to the bottom right. Search engines place an importance on the first 100 words or text on the site. You do not yearn for these words to be navigational links or Javascript. In a ideal world, you want to have your heading tags with your keywords in the beginning of your page. This being held, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first and for this reason hopefully the keywords as well, thus giving more weight to what's crucial on your page.
Rich Content:
I'll say it again; Content is King. The more content you have, and the superior the content is; on your site the more possible someone is to locate what they're looking for when they get there. Keep your site very content rich. Have a batch of pages and hencde a group of of use information.Update the site even twice a day if you have the time. Most principal; updating your site does not mean that you copy paste content from other sites onto your site.That will only ram your rankings further down. Don't have any copied content! Duplicate content is just simply BAD content. At the same time ,don't spam compound content across the same website. When a search engine views or reviews a website, which they do regularly, at least every few months, it looks for exact characteristics located in the content of website landing pages.
Source: http://www.articlesbase.com/seo-articles/seo-search-engine-optimization-guidelines-2068025.html
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