The difference between white hat and black hat SEO

By: Charlie

There are many techniques currently used by online businesses under the heading of search engine optimisation. Different companies choose to approach SEO is different ways and the results they produce are varied.

If you are considering using SEO to help your business, you have to have a clear understanding of the difference between white hat and black hat SEO. Being aware of the differences between these two approaches will help you to decide which methods are most suitable for your business and which you feel comfortable using.

Black hat search engine optimisation is unethical. Methods used which are considered to be black hat are not approved of by the search engines and are not regarded as acceptable amongst those working respectably within the SEO community. Black hat SEO methods are designed to manipulate and dupe the search engines and to give companies an unfair advantage over their competitors.

These techniques may seem appealing to some site owners who are eager to achieve results as quickly and simply as possible but using black hat SEO is not advantageous. The search engines are continuously developing new technology to help them to identify those using black hat SEO. Once known, these businesses are then punished accordingly.

White hat SEO is encouraged by the search engines and is the most recommended approach to SEO. White hat SEO methods are ethical and respectable and help businesses which deserve attention and interest to gain the exposure they need.

High quality SEO companies only use white hat SEO because it is only methods of this kind which are beneficial for online businesses.

If you want to improve the performance of your business in an ethical way, a white hat search engine optimisation campaign is what you need. We at SEO Consult Australia only use white hat SEO and produce impressive results for our clients.

About the Author

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