Importance of Anchor Tags in SEO

By: jamespaul82

There has been a lot of talk about the merits of "anchor text," the technique of using keyword text linked to your website URL. An important point to understand is how to do the Anchor Text Optimization the owner of each site has a choice of the text that they can use to form the link. Anchor tag can significantly improve your web pages relevance in the search engines. You can say that more powerful link anchor text than the site title would be a better choice; Search engines give considerable heaviness to the anchor text on your web pages. Savvy website or blog owners will write articles to distribute among the different article directories and thus secure lots of back links to their site; External anchor text optimization is accomplished through link exchanges, blogs & forums, and article directories, among others. Anchor text, in a nutshell, is the text attached to a link that points to your site. Link building is an important part of building a strong website presence and is needed to get ranked highly within the result pages of popular search engines like Google.

The display of an anchor text link in an article is often underlined and usually colored differently from the rest of the text; Anchor tag optimization can be deployed throughout your site to enhance the relevance of most of the web pages. Search engines follow anchor text to other parts of the Web. If you submit an article to twenty different article sites, for example, with the same anchor text it may look like you are trying to manipulate the search engines. This is where your Keyword Strategy meets your Link building strategy. An addition variable when using hyperlinked text that bears mentioning is the no follow status of the website. Anchor tag should give your readers valuable information about the content of the page you're linking to. The best usage for anchored text would be for external links and within your website pages. Writing free reprint articles is a great way to drive traffic to your sites and increases your business sales.

Anchor text is one of the most overlooked elements in a solid SEO link building strategy. Optimizing their website is the first step, but one of the most important follow up steps is starting a consistent link building strategy. Links are formed using HTML, the computer language universally used to create websites, Make a note to yourself to check your web site's ranking in the results for a search of your chosen nonsense phrase at a major search engine in a month or two. Newbie's in the world of website design are often lost when it comes to anchor text. Create a site map that lists all the web pages. Use anchor text in the description of your link. One of the most powerful tools an SEO professional providing an internet marketing service has at their disposal is the use of anchor text. Effectively the search engines consider the anchor text to be highly indicative of the relevance of your website to the particular topic.

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