How Will Your Reputation Be Damaged If You Use Black Hat SEO?

By: Effie

Black hat search engine optimisation can have a lot of negative consequences on a business. One of the results of a black hat SEO campaign is a damaged reputation and this can be an extremely serious matter when trying to run a business online.

Websites rely on rankings within the search results heavily. A top ranking in the search results can mean a massive amount of exposure for a business and the directing of a great deal of relevant traffic to its website. As rankings are of such importance, the reputation a business has with the search engines is also of major significance.

Search engines judge websites they explore by the links they have to them. If a website has a number of links to it from low quality and spam sites then the search engines will automatically assume the website is of low quality too. The search engines do not want to list low quality or spam sites highly in their search results and so if they view your site in this way it can have terrible consequences for your business.

Black hat SEO encourages the use of link building schemes which produce numerous low quality links to a website. These links are irrelevant to the website they are linked to and are from low quality sites which the search engines will not rank highly in their search results.

The search engines are also constantly looking out for the use of other black hat SEO methods too. They are cracking down on black hat SEO and those found to be using it. If your company is found to be one of those using unethical SEO methods, its reputation will be damaged in the eyes of the search engines and will be treated appropriately according to this.

It is not only the reputation a business has with the search engines which is of importance. It is vital for a company to have a sound reputation with its target audience too. Internet users are now more commonly aware of black hat SEO and can spot it more easily. If they notice your business is using methods of this kind, they will immediately judge your company as low quality and will lose respect and trust for your business.

If using black hat SEO, your website will be of low quality and you will be regularly directing inappropriate traffic to your website. This will not be beneficial for you and will damage your reputation within the online community.

Reputation is of great importance when running an online business and is something SEO can help you with. We at SEO Consult can help you to develop a sound and respectable reputation within the online community and help you to develop your business at the same time. We can take care of all of your search engine optimisation wants and needs and make success for your company possible. Don't damage your reputation and your chances of improving your business by using unethical SEO.

About the Author

Senior Software Developer, working in RayooTech software outsourcing company, website: http://www.techomechina.com/

(ArticlesBase SC #3554059)

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