What is Social Bookmarking Program and Why Should You Care?

By: John Triggerman

There is a lot of talk about social bookmarking with regards to search engine optimization, and it is often difficult to see through the haze of marketing to the true facts. Essentially, social bookmarking services go to websites like StumbleUpon, Digg, Delicious, Reddit and create back links to your site, tag it and then share it with the world. Bookmarking is in fact one of the most undervalued link building strategies.

This can help drive visitors to your site in two different ways. First, if you have a book or interesting website, people will naturally be drawn to it and also click the hyperlinks to your website. Some people spend a lot of time on social bookmarking websites and use this to find most of their info. In the event you send readers to an intriguing post or valuable program, they'll naturally send a link to their pals, and their friends will do the very same. Secondly, each one of the links created by a social bookmarking program will deliver some link juice to your web site.

Link juice is jargon for website credibility to the eyes of search engines like Google. Social bookmarking websites have a lot of credibility, and with every back link it offers your website a bit of that trustworthiness. So even if nobody looks at the bookmark on Reddit, the site will help your website a little more trustworthiness. The way this actually works is that whenever the robots from Google or Yahoo search your internet site, they find back backlinks to sites with a whole lot of credibility. So even if it is only a blank link, the search spiders will believe that there's a purpose for the backlink, thus believing that your web site has reliable information within.

There's a downside to social bookmarking services though, there are several disreputable businesses that will take your money then spam bookmarking sites with garbage - and this rubbish is directly connected to your site. The social bookmarking web sites do not really like it and nor does search engines, using a very inexpensive social bookmarking program is an easy way to get your website kicked out of Google rankings entirely.

So site owners looking to capitalize on social bookmarking services really should make sure they find a good service that goes at a natural speed with great content material. This is essential to avoid being flagged by search engines and social bookmarking sites for spam. Ensure you choose a good social bookmarking program that only submits quality content.

About the Author

I am an expert author with more than 10 years experience in internet copywriting. I have a wide range of interests varying from internet marketing to very specific niches like Social Bookmarking Program.

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