Inseparable Connection between SEO and Web Design

By: Albert

Today's companies have the expectation and mindset to get productive results from money they invest in the business. Websites are also not left behind. Entrepreneurs want they sites to play the role of their company marketing representative which is little difficult.

Total revenue earned by any website is dependent on the amount of web traffic they receive out of which how many visitors are converted into prospective customers is the deciding factor for the company.

Traffic is diverted to a specific website through search engines when a the user enters specific word or phrase to find out the information they want, and the search engines show all the websites they have related to that term. Websites that make to the first page of the search engine results gets the maximum number of clicks. On the basis of the listing been done the websites occur in the search results. Popular search engines like Yahoo, Google and Bing provide the results of the search on the basis of outgoing links, incoming links, key phrases and keywords. Easy navigation, browser compatibility and visuals are some factors that at affect the search engine results. If your website has succeeded in getting to that top position than you should know that the search engine optimization efforts have given fruitful results.

There is cut throat competition among the websites of similar businesses, thus increasing the importance of search engines in order to capture the market share. You cannot bar the competitor from visiting your website. In such circumstances the competitor might visit your site and mimic it. In order to keep a check on this activity, try to keep your website updated with latest information and data.

When the competition is so fierce, if you want your website to get noticed before visitors click on competitors' website than make your site readily available and user friendly. According to human nature people would be maximum impressed by first few websites they see. They would then compare other websites with them. Buying probability is maximum from the first website the customers visits.

Even if your websites offers best of the products and services in the industry, target audience should know about it, otherwise all efforts are in vain. It's impossible to get maximum web traffic to your site, if you fail to feature in first page of search results. Don't stay under the myth that if you have more number of images, animations, flash presentations and videos then you get higher ranking. Proper balance between the images and content is needed.

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About the Author

SPINX - is a Web Development and Web Design Atlanta company providing Internet Marketing and SEO Atlanta services for better Search Engine Marketing in Atlanta and Worldwide.

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