Search Engine Optimisation or SEO is something that all business owners are striving to learn about in a bid to rank their company website higher than those of their competitors.
The first thing that people generally tend to consider when performing their on-site SEO is the Meta Tags. Meta Tags are located in the html of your website between the
tags and the two that relate to your SEO are ‘Meta Keywords' and ‘Meta Description'.Now, for all of you who are looking to learn about the best way to optimise your company website in Google I am sure you would have read many articles on the subject and for the most part you have probably been left scratching your head and more confused than when you first started learning.
How important are Meta Tags?
Should you include Meta Tags?
What details Should Meta Tags contain?
Well at OgBit.com, the online Business Directory, we work hard to keep up to date with the latest search engine optimisation news so that we can pass our knowledge and expertise onto our customers.
Let's start with the most important question and the one that will benefit you most.
How important are Meta Tags?
The answer is simple: Not very!
The truth is that Meta Tags did previous hold a very high level of importance in Google's search results but times change and that is no longer the truth.
This information is not something that has been passed around by word of mouth; it comes directly from Google themselves.
Meta Keywords are now irrelevant to the point where including them on your pages is simply a waste of time.
Meta Descriptions only have a minor role to play with the Google search results. They will not help you to rank any higher but Google may choose to use the Meta Description as the snippet of information displayed below your listing.
So this brings us on to the next question:
Should you include Meta Tags?
Well I'm sure that you have figured this out for yourselves at this point. Meta Descriptions are worth including due to the fact that you are able to make the snippet of information that Google shows a lot more appealing to your potential customers. Don't waste your time with Meta Keywords.
Finally let's clear up the third question:
What details Should Meta Tags contain?
Well this again is something quite simple to answer. In your Meta Description you should include something that you think will entice customers to your site and most importantly something relevant to what you do as a business. Also, you should keep this description to under 150 characters as this is usually the cut off point for Google.
Obviously Meta Tags are just one of the many considerations when it comes to ranking well in Google.
For more information about how meta tags can work with your site to improve the optimisation of your web site, please speak to a member of our specialist in house SEO team here at OgBit.com or take a look at our web site www.ogbit.com.
Article Source: http://www.articlesbase.com/seo-articles/do-you-need-meta-tags-the-facts-3891021.html
About the Author
Contact information:
Amy Nicholson, Media Relations Officer
Tel: 0845 680 020
Web: www.ogbit.com
Email: info@ogbit.com
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