Do you need Meta Tags – The Facts!

Author: Amy Nicholson

Search Engine Optimisation or SEO is something that all business owners are striving to learn about in a bid to rank their company website higher than those of their competitors.

The first thing that people generally tend to consider when performing their on-site SEO is the Meta Tags. Meta Tags are located in the html of your website between the tags and the two that relate to your SEO are ‘Meta Keywords' and ‘Meta Description'.

Now, for all of you who are looking to learn about the best way to optimise your company website in Google I am sure you would have read many articles on the subject and for the most part you have probably been left scratching your head and more confused than when you first started learning.

How important are Meta Tags?

Should you include Meta Tags?

What details Should Meta Tags contain?

Well at OgBit.com, the online Business Directory, we work hard to keep up to date with the latest search engine optimisation news so that we can pass our knowledge and expertise onto our customers.

Let's start with the most important question and the one that will benefit you most.

How important are Meta Tags?

The answer is simple: Not very!

The truth is that Meta Tags did previous hold a very high level of importance in Google's search results but times change and that is no longer the truth.

This information is not something that has been passed around by word of mouth; it comes directly from Google themselves.

Meta Keywords are now irrelevant to the point where including them on your pages is simply a waste of time.

Meta Descriptions only have a minor role to play with the Google search results. They will not help you to rank any higher but Google may choose to use the Meta Description as the snippet of information displayed below your listing.

So this brings us on to the next question:

Should you include Meta Tags?

Well I'm sure that you have figured this out for yourselves at this point. Meta Descriptions are worth including due to the fact that you are able to make the snippet of information that Google shows a lot more appealing to your potential customers. Don't waste your time with Meta Keywords.

Finally let's clear up the third question:

What details Should Meta Tags contain?

Well this again is something quite simple to answer. In your Meta Description you should include something that you think will entice customers to your site and most importantly something relevant to what you do as a business. Also, you should keep this description to under 150 characters as this is usually the cut off point for Google.

Obviously Meta Tags are just one of the many considerations when it comes to ranking well in Google.

For more information about how meta tags can work with your site to improve the optimisation of your web site, please speak to a member of our specialist in house SEO team here at OgBit.com or take a look at our web site www.ogbit.com.

Article Source: http://www.articlesbase.com/seo-articles/do-you-need-meta-tags-the-facts-3891021.html

About the Author

Contact information:

Amy Nicholson, Media Relations Officer

Tel: 0845 680 020
Web: www.ogbit.com
Email: info@ogbit.com

OgBit.com Ltd

Suite 1 & 2
15a Bull Plain
Hertford
Hertfordshire
SG14 1DX

Type Of Meta Tags And Their Importance

The involvement of Search Engine Optimization, otherwise known as SEO in the success of any website can never be denied. Most website owners hire SEO companies to optimize their websites so that they can have a good profit in the online business they were looking for. The services that the SEO companies provide are pretty complicated and difficult. Each and every procedure that the SEO services attempt are useful for the website; since these steps are complex and difficult, only the experienced and efficient SEO companies can provide all of these. Search Engine Optimization is of two main types, on-page optimization and off-page optimization and both these processes are important for a website. On-page optimization is much more difficult than the off-page optimization process and only the experienced webmasters can do this.

The main constituents of on-page optimization are keyword research, its application, implementation of Meta tags etc on the website itself. Since this process involves work on the website, only those SEO experts who have enough knowledge on web designing can provide this service. Keyword research is a difficult process and it takes a lot of time and experience. The search engines release hundreds of keywords in the internet as an aggregate, the SEO expert of the SEO companies studies these keywords and determine the most effective ones for a particular website. After selecting the keywords, the SEO experts implement them on the content and titles of the website. One of the most important on-page optimization methods is the addition of Meta tags in the website. Meta tags are certain codes used during creating the source code of a website. Meta tags are divided into three main types, Meta keywords, Meta title and Meta description. Meta tags are the summary of the total content of a website and the bots of the search engines depend on these tags to rate a website. While using Meta tags in any website, the SEO services must avoid using too much keyword in it. The tags of the website must be perfect and appropriate; otherwise they will not help in website's rise in the page ranking in the search engines.

The Meta title used in the website must be short in length, but meaningful. The search engine bots gives a lot of attention to the titles of a website's contents. Using the hot keywords in perfect density and intensity in the titles helps a lot to get noticed by the search engines. The Meta descriptions which are used in the websites consist of the total description of the page. The use of keywords in this part should be similar to that of the Meta title. The last one, Meta keywords are comma separated keywords related to the webpage. The experienced SEO services can take care of this Meta tag part carefully, since this part requires work on the website, only the SEO expert who has got good knowledge on web designing can do this. The SEO services India have gained huge success and popularity by providing this facility at low price.

Source: http://www.articlesbase.com/seo-articles/type-of-meta-tags-and-their-importance-1969628.html